I started Discover Your Edge because I kept watching good business owners skip the one step that actually makes AI work: understanding their own problem before reaching for a tool. That is the gap I close, one business at a time.
I have been in business for a long time, long enough to have watched multiple technology waves sweep through industry with the same promise: this is the one that changes everything.
I spent most of my corporate career in B2B sales and sales management across the food and packaging industries, so I have a pretty good understanding of how things work and how things get made. Alongside that I completed an MBA part time, studying while travelling for work roughly one week in four. Over the years there have been highs and lows that led to course correction and reinvention, more than once.
So when AI, in the form of large language models, arrived a few years ago, I did not see it as a reason to panic. I paid attention and went deep, in the way that takes months rather than hours, and what I saw was a pattern I recognised, dressed up in new technology and new language.
Discover Your Edge started in early 2022. I built it on the belief that the businesses who get AI right are not the ones who move fastest. They are the ones who diagnose properly before they build anything.
I speak on AI adoption and human judgement in business, available on request. Get in touch to discuss your event.
I am also writing all of this down properly. The Human Edge, publishing in 2026.
"I've had the pleasure of getting to know Michelle through our business networking group, and I've been consistently impressed by the clarity and value she brings to every conversation. Michelle's work in the AI space is smart, strategic, and surprisingly human. She's not just talking tech for the sake of it, she's helping real business owners claw back precious time and mental space. Time they can then reinvest in what matters most-— their health, wellbeing, families, and purpose. … She's clearly got a sharp mind for systems and strategy - but it's her calm, thoughtful presence that really stays with you."
Michele (Cole) Scherr
"I've had the pleasure of working with Michelle Hill from Discover Your Edge, and it's hard to overstate the impact she makes. Michelle brings a rare combination of clarity, insight, and empathy to every interaction. Whether she's guiding a team through complex strategy, helping individuals unlock their unique value, or simply holding space for meaningful conversation, Michelle consistently shows up as a calm, confident presence. Her ability to cut through noise and get to the heart of what really matters makes her an invaluable asset in any growth-focused environment."
Tim Hyde
"I attended one of Michelle's classes the other day. I thought I knew a lot about AI and Chat GPT, however I was blown away by Michelle's knowledge. I left the training full of ideas on utilising this amazing platform to streamline tasks and more. I would highly recommend reaching out to Michelle to see how she can help you streamline your business by using AI."
Bobby Semple
The free AI Readiness Assessment is where that starts, a proper look at where your business actually stands before you take the leap.
Free AI Readiness Assessment →