Your Customers Are Starting to Ask AI, Not Google
GEO, Generative Engine Optimisation, is about making sure your business gets named when someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews to recommend a provider like you. It is a different game to traditional SEO, and it needs a different approach.
More People Are Asking AI to Find a Business Than Googling One
If your business isn't structured in a way that AI models can read, understand and trust, you simply don't get mentioned in that conversation, no matter how well you rank in traditional search.
SEO agencies don't understand this yet
Most are still applying keyword-based thinking to a problem that works completely differently: AI models don't rank pages, they synthesise an answer and decide who to cite.
AI search is starting to carry ads
Which means this is becoming a real lead-generation channel, not just a visibility exercise.
Invisible in a growing channel
More people ask an AI assistant to shortlist a provider every month. If you're not structured for it, you're not in the running.
Six Parts, Working Together
AI visibility audit
A baseline report on where your brand currently shows up, or doesn't, across the major AI platforms.
Entity & authority optimisation
Structuring your web presence, schema markup and brand signals, so AI models can identify and trust your business as a real entity.
Content strategy
Building the kind of definitive, expert-attributed content that AI models actually pick up and cite.
Technical implementation
The structured data behind the scenes, FAQ schema, author attribution, that makes your content machine-readable.
Ongoing monitoring
Monthly tracking of how often you're cited, how you're being described, and how competitors are showing up.
SEO alignment
Built to reinforce your existing search presence rather than compete with it or duplicate the work.
Any Business Whose Customers Research Online Before They Buy
If your customers are the kind of people who'd ask an AI assistant to shortlist a provider, this is worth a look. It applies particularly well to:
Service and professional firms
Where the value is expertise and trust, not the lowest price, and being the name an AI model recommends matters more than ranking first on a results page.
Technology vendors
Competing for attention in evaluation processes that increasingly start with a question to an AI assistant rather than a shortlist built from search results.
Established brands losing organic traffic
Businesses that have noticed search traffic starting to soften as AI-generated answers absorb the click before it ever reaches their site.
Common Questions
How is GEO different to SEO?
SEO optimises for ranking in a list of search results. GEO optimises for being read, understood and cited when an AI model generates an answer directly. The two work alongside each other rather than replacing one another.
How long before we see results?
Most businesses see a change in citation behaviour within 8 to 12 weeks of implementation.
Do we need to already be doing SEO?
No, but GEO is designed to reinforce whatever SEO work you're already doing, not duplicate it or replace it.
Is this only for large businesses?
No. It applies to any business whose customers research providers online, regardless of size, though it's a particularly strong fit for service and professional services businesses.
Want to Know Where You Currently Stand?
Get in touch and I'll help you work out whether this is the right next step for your business.
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